Before you can sell to clients, you have to sell yourself. So how do you
showcase your value? Besides sharpening up your resume, make sure you know how
to field interview questions like these:
Tell me about yourself.
Sounds easy enough, but this
is by no means a softball. One candidate at UBS recalled how “the lady
interviewing me was obviously very busy and didn’t want to be wasting time,”
and he had time to blurt out a few general statements, she was asking about
nuts and bolts of the candidate’s resume – clearly where the discussion should
have been focused to begin with.
You needn’t waste time talking about your marital status, your kids, your
pastimes, or where you live. Instead, be ready with a few sharp statements
about your career expertise – mention where you’ve worked in the past, and move
right on to all those times you went the extra mile based on your personal
strengths and smarts. Don’t forget to include what makes you pumped and
passionate about the industry.
Do you work better solo or as part of a team?
For this job, you need to be a strong team player, so emphasize that aspect
with succinct but clear examples of times you worked well with colleagues. Show
ways in which you personally stepped up with ideas that led to successes or
more fruitful client relationships.
What caused the global financial crisis?
This one came up during an interview in the private wealth division at
JPMorgan Chase. A similar question was posed to a candidate for a VP position
at Bank of New York Mellon: If you had to pick one – what would you rather
be, a stock or a bond?
There’s no right answer to this kind of question, but both offer
opportunities to express your point of view in an intelligent, convincing
manner, and to demonstrate your effectiveness as a communicator overall. What’s
important is that you offer your own studied point about such matters with
poise and self-assurance. How you answer will tell your prospective employer a
lot more than what you know about finance.
Tell me about your experience working with the wealthy.
Here you want to emphasize your strengths in dealing – or teaming up – with
wealthy clients as opposed to institutional investors or other corporate
executives. “A fast-talking salesman type who has only done equities may not be
a good fit for more sophisticated selling at a private bank,” says Richard
Lipstein of New York
recruiter Boyden Associates. Clearly, if this is a private bank environment
focusing on credit and lending strategies for ultra-wealthy customers, you’ll
want to talk about work you’ve done on the fixed income side, and back it up
with a concrete example or two.
Have you been formally credit trained?
Again, in private banking – where clients are primarily interested in trusts
and estates, mortgage credits and yacht leasing – having credit training will
be important selling point.
What’s been your external business development experience?
At a more senior level, there will be questions about
your largest clients and how you worked to develop and enhance that
relationship. On the other hand, if you’re seeking an associate position, you
may be asked how you have leveraged senior relationship people or whether you
have worked directly with entrepreneurs or “centers of influence” such as
accountants, lawyers and estate planers. In any case, you may be asked to
describe your most challenging – or rewarding – client relationship experience.
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