The economic recession is pushing more and more people to consider
self-employment. Starting an online business is a very low risk of
putting your finger in the pool business, the costs Initial minimal, the
overhead is low, and yields can be high. Despite these benefits,
however, an online business is like any other and must be investigated
thoroughly before you start to determine if there is a need in the
market and how viable is the business idea.
The Internet is full of outrageous claims of money what can be done
as an online entrepreneur that can be rolled into the dough for the next
week. Remember that most "overnight" success are 1, 2 or more years in
the making, and online businesses are no exception to this rule.
How do you determine if your business idea line sink or swim? Here
are 10 steps you can take to test your idea without breaking the bank:
1. Research. full investigation is always the first step for any
business idea. Make a list of keywords that someone might use to find
the product / service you are offering, then use tool keyword search to
see how many searches have been done on these keywords. The keyword tool
will also make suggestions for keywords Related to try. Once you have a
list of keywords, searches (use quotation marks around your search term
greater results) in Google, Yahoo and MSN to see who else is out there.
Assess the popularity of the sites discovered by the control of its
Google Page Rank and Alexa ranking. Use the same keywords to see if the
articles have been written about in the article's main banks. You'll
find your competition in this investigation, and possible partnerships
strategic. Use a marker powerful program to help track the results of
their research.
2. Economic benefits of the idea. After completing its
investigation, has found sufficient competitors in the market that are
making money doing something similar? If so, how make money – is the
sale of information products, consulting services, subscribing to its
website, advertising, etc? If you do not see much competition, that
usually means one of two things:
a. Not enough demand for the product / idea or
b. You're ahead of the curve in seeing the potential benefits.
Unfortunately, in most cases, this result means that there is
sufficient demand for your idea of the way it has been submitted.
3. The "why" factor. In your research, you should be able to clarify
what you are offering and what group of people who want what you offer.
In order to have successful bid shall pass the "so what" factor in
light of its competition. For this test, successfully should be able to
answer the question following after telling someone what you do, "What?
How is that different than x, y and z are offering?" You can answer to
these questions better if you review the benefits of what you are
offering (the What's in it for me) and not just a list of
characteristics, and if you can speak from the heart of his idea. An
online business will take time to manage and develop, so they want to
settle on something you want. If you do not like what 're doing, they
quickly become a prisoner in a prison of his own creation.
4. industry information. Set up Google Alerts for keywords in your
industry and keep track of the information posted on websites, blogs,
and newsgroups. Review of the alerts they receive more of the next few
weeks will help you expand your vision of the problems / issues with the
subject, help you see the "influencers" in the industry, and help to
discover other places (blogs, forums, social networks) in your target
market hangs in line.
5. Test the waters. The easiest way to prove their idea is to create
a blog. Buy a domain name keyword rich for the blog and the map of your
blog to that domain. Then begin to blog about their views on the
subject, or reprint articles have been written on the subject. The idea
is to begin to establish your online presence and brand online.
6. Create a list. A Once you have a blog set up, you need to start
building your marketing list. The easiest way to do this is to create a
free gift on your site (e-book video reports, audio recordings) and a
form for visitors entering your name and email address to receive your
gift. Your privacy policy should be available to them and describe how
you will use your information and what they can expect from you. You
also need an e-mail marketing service or shopping cart service to manage
the list.
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